Deja is a burst of energy and sunshine! We met back in high school during our drama club days and she was always positive and such a joy to be around. We have been laughing together ever since. An advocate, activist, creative, game changer, and beautiful Black Queen. With every cloth diaper she sews, she makes it with love and her customers in mind. She uplifts those around her and is #FUBU to the max, spreading awareness on the beauty that is Black culture. She proudly uses her platform to discuss topics of social justice and promoting eco-friendly baby products. I am truly inspired by her and her business she runs. She’s not only building a legacy, but creating generational wealth for her family too.
Here’s her story:
Hey ! I’m Deja, 29 years old, sage burning, fist raising, mother of one little Sunshine Jaylen. I met Bree in high school. She was super sweet with a big smile and I knew we would become friends. We spent 3 years singing, acting, and laughing together at Junipero Serra High School.
What inspired you to start your business? How long has it been up and running?
When I had my son Jaylen at 19 he had really sensitive skin. He experienced frequent baby acne breakouts and really bothersome diaper rashes from disposable diapers. He had one really bad chemical rash and I decided to try out cloth diapers as an alternative. After one full day in cloth diapers, I decided to make the switch. Soon after, I began to make his cloth diapers and received requests to make diapers for other babies. Once I started fulfilling orders, I never stopped sewing.
It turned into a passion, it led to viral posts, and a cloth diaper that disrupted the natural parenting world and brought about change. 9 years later, I am still sewing and using creative activism to promote change in the cloth diapering community.
What is the main focus of your business?
The main focus of my business is Black Centered Designs and Eco Friendly baby products. I combine the two and raise money for organizations that benefit black people while supporting myself and my son.